Photography & Real Estate Marketing

Monday, March 29, 2010

We know how important good photography of a property listing is when it comes to attracting buyers. In fact, 98% of homebuyers who searched for a home on the Internet found photos to be among the most useful features of REALTOR® websites, according to a recent National Association of Realtors report.

Digital photography and virtual tours allow us the ability to serve clients like never before. Our digital photos are used across multiple websites and print media and allow us to present a very realistic description (albeit a visual one) of the property.  Digital images can also be stitched to create panormic images that combine to make a virtual tour of the home, which buyers find helping when reviewing options online.

Here are some statistics that demonstrate how Realtors® are using digital cameras:

96% of all REALTORS® use a digital camera
56% of REALTORS® Web sites feature virtual tours
92% of homebuyers find virtual tours to be very or somewhat useful

Frequency of use of digital cameras:
Daily  . . . . . . . . . . . . . .  27%
A few times per week . . .  29%
A few times per month . . . 32%
A few times per year . . . . 8%
Rarely or never . . . . . . . . 4%

Source: 2008 NAR Member Profile, (National Association of REALTORS®, 2008)

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