Sotheby’s Brand Videos

Videos - Sotheby's International Realty Brand Videos 

Sotheby’s Internatioal Realty Brand Videos

Sotheby’s International Realty® Property Journey Video

When a listing is marketed through the Sotheby’s International Realty® network it immediately begins a journey to worldwide exposure.More info:

Sotheby's International Realty® and New Story

Partnership for Good The Sotheby's International Realty® brand is proud to announce that it has partnered with New Story, a non-profit organization that puts 100% of donations toward transforming dangerous living environments into communities of safe, sustainable homes, for $6,000 a home.Click here to visit the Sotheby's International Realty campaign page and see how you can get involved:

Sotheby’s International Realty® Brand Essence

Experience the essence of the Sotheby’s International Realty® brand through this invigorating video, showcasing the unique heritage, global reach and extraordinary lifestyles represented by this exclusive network of real estate professionals.For more information go to:

Sotheby’s International Realty® Brandscape

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Sotheby's International Realty® - Apple TV

Visit nearly 50,000 properties currently represented by the Sotheby’s International Realty® brand worldwide, the app gives users the opportunity to explore homes on a screen larger than ever before.Highlights Include: · The ability to explore properties listed by the Sotheby’s International Realty brand worldwide by city, state, country or lifestyle, either through entered text or Siri dictation. · A powerfully visual experience, offering expertly curated high-resolution photography and high-definition videography. · The opportunity to directly contact sales associates, share a property via email, save recent location searches and bookmark favorite properties. · A Game Mode where players can view captivating property photos and guess the location of origin. · The ability to access Recent Searches and Favorited properties directly on the Apple TV home screen’s “Top Row.”

Sotheby's International Realty® Powerful Network

The Sotheby's International Realty® powerful network is more than just about the property itself, it's also about the lifestyle and the creativity that is brought to the forefront of the marketing... connecting the brand with the world's finest properties.For more information go to:

IMAGINE - the new

Visit http://www.SIR.comPresenting the launch of Sotheby’s International Realty's newly redesigned website,, which was built to showcase its network’s listings in an immersive and visual way that is unique to the industry."The new was created to tell the story of a home in a more editorial way, not the commoditized approach that can often be found in our industry," said Wendy Purvey, chief marketing officer, Sotheby's International Realty Affiliates LLC. "We believe the art of marketing a home is based on showcasing its soul, so every aspect of the new site works toward this goal."The design changes include an increased focus on full-screen, high-definition video throughout the site, from the homepage to property detail pages, to allow for a more immersive consumer experience. High-resolution photography also plays a more prominent role. The property detail pages feature: slideshows that tell a home's story via the captions, custom video, location overviews that provide insight into the local area via video and text, and a seller or expert quote that offers a personal view of the property.Consumers still can search for a home based on lifestyle and amenity but now have the ability to sort their results by various home features including pools, kitchens and views, and compare visual images of that feature among their search results."At the foundation of the Sotheby's International Realty brand is our focus on lifestyle," said John Passerini, vice president of interactive marketing for the brand. "Our lifestyle search is more visual, and our focus on video and photography allows our affiliates to showcase the various lifestyles a home offers that cannot be properly articulated in words only. Our fully responsive site works on any mobile device and allows our network members to do what we believe they do best: uniquely showcase extraordinary homes around the world anytime, anywhere and in any language."

The Art of Auction

The Art of AuctionFor more information go to

Anthology in Action

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